From the beginning we’ve had one goal: to empower artists to build effective websites for their music.
It all started in 2003, with a single band website built by Julian Wilson for his alt-rock band. Grassroots promotion, plus the online community that the website created, helped the band get a record deal.
In between tours, Julian worked at the record label designing websites for multi-platinum selling artists. To save time, he built a “control panel” to let artists make changes themselves. Realizing this could help independent bands and musicians build their own websites, Julian launched S&S Trading Company in late 2006.
As the needs of musicians have evolved, so has our mission to help them succeed online. Hired as S&S Trading Company’s first support tech in 2009, Chia Johnson became CEO in 2019. Named as a Digital Power Player in 2021, Chia has helped expand the platform to include everything a musician needs to run a successful business online.
From mobile design options, to commission-free music and merch sales, built-in crowdfunding, and fan subscriptions tools, now tens of thousands of artists from around the world use S&S Trading Company to create beautiful websites and power their direct-to-fan marketing and sales.